Mastering the Art of Apology: When, How, and Why to Say Sorry in a Meaningful Way
- Scott Peddie
- Oct 3, 2024
- 7 min read
In our daily interactions, apologies play a crucial role in maintaining relationships. The ability to apologise sincerely can mend conflicts, soothe hurt feelings, and demonstrate respect towards others. However, the art of apology is not as straightforward as it may seem. Let's delve into the nuances of when, how, and why to say sorry in a truly meaningful way.

I should point out also that it's important to understand why people apologise in different ways. By understanding such dynamics it can assist us in responding appropriately across the range of relationships in our lives, from work to those we love, and everything in between.
As always, although it might be tempting to use our knowledge to blame and shame others, this is not the purpose of this post! Compassion and respect towards others, and ourselves, is foundational to well-being and the promulgation of healthy relationships. Moreover, although it may seem paradoxical, conflict is an essential element in getting to know another person fully; they can only be seen and appreciated when confronted and tested by our own imperfections. As I've written elsewhere, imperfection understands imperfection, and we should be mindful of that maxim as we interact with others.
None of us get everything right. In fact, some of us feel that we almost always get everything wrong! Of course, the truth is likely somewhere in the middle. But the point is that apologies will be on the agenda for us all as we go through life, so we may want to think a bit more about the why and the how.
Khalil Gibran put it beautifully when he wrote: “Tears have cleansed my eyes, and errors have taught me the language of the hearts.” We learn from our mistakes, or at least that should be our goal, and will include the things we ought to apologise for. It also includes how we apologise.
The Power of Apology
Apologising is more than just admitting fault, although that's an important part of it; it's also a way of showing empathy and acknowledging the impact of our actions on others. A genuine apology conveys remorse, takes responsibility, and expresses a desire to make amends. It is a powerful tool for rebuilding trust and repairing damaged relationships.
When to Say Sorry
There are three main reasons to say sorry.
When We've Hurt Someone: It's important to apologise when we know that our words or actions have caused harm or distress to another person. Acknowledging the hurt we've caused, even if it was unintentional, or the person's response seems disproportionate from our perspective, is key.
Always bear in mind the maxim coined by the author Louis C.K: “When a person tells you that you hurt them, you don’t get to decide that you didn’t.” This reflects the fact that emotions are not always rational or logical - we do not think ourselves out of being hurt; it just is what it is.
After Making Mistakes: Recognising Nikki Giovanni's insight that 'mistakes are a fact of life. It is the response to error that counts', is a positive way of contextualising our imperfections as they relate to our interactions with others.
Owning up to mistakes and offering a sincere apology shows humility and integrity. It demonstrates that we are willing to learn from your errors and do better moving forward.
That said, human nature is such that people do not always respond positively to a mea culpa admission like this, but it just might be the catalyst for mutual understanding, forgiveness, and reconciliation to occur.
To Preserve Relationships: Some hold this position that there are times when saying sorry is more important than being right. In this scenario it is posited that apologising can prevent relatively minor misunderstandings from escalating and therefore maintain harmonious relationships.
However, if this becomes an established pattern it is indicative of an unhealthy dynamic in the relationship that may require reflection and remedial action. Although it is absolutely our individual choice as to how we conduct our relationships, most would contend that honesty is the cornerstone of sustainable relationships. But with choice comes responsibility, and being untruthful, even for the best of motives, can be counterproductive and foster deep distrust.
The Danger of Over-Apologising
Something also to bear in mind is over-apologising, where we say sorry even when we've done nothing wrong. This can be a trauma response where the unbearable anxiety of uncertainty or potential loss can result in 'blame' being internalised. Apologising in this context can soothe those emotions, but only keeps them at bay temporarily. Unless and until the underlying causes of over-apologising are recognised and processed, it can be difficult to successfully navigate our problematic inner lives and instinctual reactions thereof.
Consider too the very practical consideration that over-apologising can undermine our credibility. Constantly saying sorry for minor issues can make our apologies less meaningful when a significant and/or complex conflict arises. It's crucial to strike the right balance between acknowledging mistakes and avoiding unnecessary apologies.
The Danger of Never Apologising
There are times when it's not appropriate to apologise, namely when we're demonstrably not at fault, or we sense that the other person is manipulative and trying to elicit from us feelings of shame and guilt.
Guy Winch wrote an excellent article posted on May 29th 2013 in Psychology Today titled: '5 Reasons Why Some People Will Never Say Sorry'. I'll summarise these reasons here:
Admissions of wrongdoing can be extremely threatening for non-apologisers because they struggle to separate their actions from their character. This is significant because we know that fundamentally 'good' people can do 'bad' things and vice versa. While we might know this intellectually, the emotions that we feel are often incongruent with that. So, we might well feel that a negative act says something fundamental about us as a person.
Apologising is often accompanied by a sense of guilt for most of us, but for non-apologists there might also be overwhelming feelings of shame.
Non-apologists may fear their apology will have a ripple effect and that once an admission of is made, then further accusations may occur and conflict amplified. It is therefore emotionally safer to admit no culpability.
Non-apologisers fear that by apologising, they would in fact take on full responsibility for the conflict and therefore absolve the other party of any perceived wrongdoing.
Winch's fifth point is in many ways an amalgam of the previous four, that is that non-apologists are driven by the desire to manage their uncomfortable emotions; apologising complicates and disturbs that psychological landscape.
How to Say Sorry
You might wonder why this part of the post is the shortest, when surely it's the most important? However, I would contend that understanding what motivates us as individuals, and how others might respond, directs the 'how' of saying sorry. For example, if we're aware of another's propensity to over or under-apologise, then we can modify the way we approach our apology.
However, there are some general 'rules' we can draw on as we formulate our apology, although it's worth remembering that being overly formulaic can be problematic. Allowing ourselves to respond in a manner that is true to the best of our nature is vital. With those caveats in place, here are some 'hows' :
Be Specific: clearly articulate what you're apologising for. Vague apologies can be perceived as insincere, disrespectful, and a product of a lack of insight.
Express Remorse: show genuine regret for the hurt caused and your part in it. You can only do this meaningfully if you take on board where you have gone wrong. Use phrases like "I'm sorry" or "I apologise" to convey your sincerity, or more importantly, use the words that matter to the person you're apologising to. Remember though, that this should not be used in a manipulative manner - this can never be a legitimate reason to express remorse!
Offer to Make Amends: that oft used phrase, 'actions often speak louder than words', is true in this case. If possible, offer to make things right or rectify the situation to show your commitment to positive change. Crucially, this must be in a way that is meaningful to the person you are apologising to; it ought to be a reflection of your contrition, but also your appreciation of them as a unique and irreplaceable part of your life. That said, you might want to modify that perspective for a work relationship, but the sentiment is similar!
A Final Thought
How we interact with others is complex; much of our behaviour is subconsciously driven, that is we're not fully aware of the emotions that underlie it. This is especially true when it comes to conflict, and how we resolve it; how we apologise, or fail to, can define the contours of our relationships.
In Logotherapy and Existential Analysis, we are very much aware of the words of Johann Wolfgang von Goethe, as quoted by Viktor Frankl: “Treat people as if they were what they ought to be, and you help them to become what they are capable of being.”
This maxim I would contend, holds true in how we give and receive an apology. It is within that space between two human beings that we can build each other up, or tear each other apart, When we treat the other as a better version of themselves, they are able to realise their potential. That potential transcends the boundaries of the individual and embraces the other.
Conclusion
In conclusion, mastering the art of apology requires a delicate balance of humility, sincerity, and self-awareness. Knowing when to say sorry, how to apologise, and when to refrain from apologising can enhance your relationships and demonstrate our emotional intelligence. Remember, a well-crafted apology has the power to heal wounds and strengthen bonds.
It's always good to end with a refection from the Persian poet Rumi: “Listen with ears of tolerance! See through the eyes of compassion! Speak with the language of love.” Apologies then, at their best, are a model of tolerance, compassion, and love, although the devil is very much in the details!

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